The living room of a Milan penthouse, flooded with light through tall windows

A made-to-measure approach, for those seeking something unique.

The launch price is a strategic decision.

Every property enters the market with a precise positioning. The initial price, the presentation and the buyers' response must be read together, to understand whether the strategy is working and when it is time to step in.

The six stages

  1. Analysis and valuation

    A bright living room with bookshelves, armchairs and windows over the city

    Not just an estimate: an analysis of the property's features, the competitive context, demand and potential buyers.

  2. Positioning

    Architectural drawings and a pen on a white marble table

    Setting the launch price, the target audience and the strategy best suited to the property's features.

  3. Presentation and promotion

    A camera on a tripod, ready to shoot a bright kitchen

    Photo shoot, description, marketing materials and distribution on the channels suited to the property and its potential buyer.

  4. Managing interested buyers

    A bright living room, ready for a viewing

    Qualifying buyers, organising viewings and gathering structured feedback to understand how the market is responding.

  5. Negotiation and closing

    A hand signs a contract with a fountain pen, the city blurred beyond the window

    Assessing offers, attention to economic and contractual terms, and coordinating every step through to the deed.

  6. Strategy review and oversight

    French windows open onto a balustraded balcony, herringbone parquet in the light

    A commitment running through every stage: a constant reading of how the market responds, timely updates for the owner and adjustments to the strategy when they are needed, with one direct point of contact through to the deed.

A glass door opening onto a loft's inner garden

Luxury, to me

True luxury is not ostentation. It is feeling at home before you have crossed the threshold.

Gustavo Almeida

The next step

Every great sale begins not with a contract, but with an understanding.

This is where my method starts: a conversation to understand the true value of your property and your goals.

Write to me

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